I love blogging and one year ago I decided that I wanted to create a special blog about fashion for women over 40. I wanted to write about a topic I love and be completely in control of my own business. In less than a year I’ve grown my blog 40plusstyle.com to an audience of over 85,000 visitors per month and am generating a 4 figure income from it. Here are my top 10 tips on how I achieved that. Read more »

I often want to check out new designers for fashion website for women over 40. The problem is, many of them are making it VERY hard for me to do so. Their websites are made to look edgy and modern, but in the process they have forgotten about usability, speed and search engines and the people who use those websites. One example is Dressedundressed, but there are many more websites like this. Read more »

I am an avid reader of blogs. I like to keep up with my favourite topics, like search engine optimisation, social media and internet marketing but also on my other interests like photogrpahy, wellness and lifestyle. So how do I keep up with all these blogs in a convenient way? I certainly don’t visit each blogger’s website every day!

Then how do I keep up with all the blogs I like?

No the way I do it is through RSS. RSS stands for really simple syndication and is a way to easily keep up with all your favourite blogs in one easy reader. I have written an article explaining RSS and RSS readers so you may want to have a look at that if you are unfamiliar with RSS and the convenience of it. Read more »

As I talk more to others about the creation of my own websites for profit, I get more questions on how to do this exactly. Questions like: Is it really possible to make money with your own website?  How do you get good ideas for a website?  How to create the website? How to promote the website? In this post I will tell you all you need to know to get started with making money online with your own website.  First of all:

Can you really make money with a website?

Yes, you can. Many are doing it every day. However, it will take work and dedication and it may take you a long time to see results. Online marketing is NOT a get rich quick scheme. Please don’t believe any of the ads and websites promising you that you can make thousands in 30 days. It just doesn’t happen. They may show you cheques as ‘proof’, but all too often ‘make money online websites’ just make money ripping off people believing in the dream of getting rich quickly online. Read more »

In our previous posts on keyword research we discussed how important keyword research is to be succesful online.

This last instalment of this series may not apply to everyone. But it is useful for those who are thinking of starting a new business for which search engine rankings are important. Or for those who want to build a new website with the purpose of making money online. Read more »

In my previous posts I explained how you can do keyword research and how you can target the right keywords. However, a big factor on wether or not you can rank for a particular keyword is how competitive it is. This video gives a very clear explanation why competition research for your particular keyword is so important. Read more »

If you have read the previous post on how to do keyword research and watched the video you may have identified a few highly relevant keywords phrases for  your business.

Great!

However, if noone searches for those particular relevant phrases, you will still not get any traffic to your website. Read more »

If you have a business and would like your business website to do well in the search engines then it is very important to know how to do keyword research.

Why is keyword research necessary?

In general people will only click on the top results of all keywords results returned so getting a top ranking for your main product or service is crucial. If internet marketability is crucial for the success of your business you may even need to do this keyword research before you register your business name or register a domain. Read more »

Google has just concluded a major change in its algorythms. There have been a few changes recently with instant search (where Google guesses what you’re looking for) the most obvious one. But this latest change has been one of the most important in years and could have a significant effect on the Google search engine listing of your business. Read more »

Spending money on instant advertising via Google Adwords can be a really good instant way to advertise your business. However, I am often amazed when I go to new customers to learn how much they spend on their adwords campaigns and how little they know about the effectiveness of their campaigns. Read more »