I have been doing quite a lot of browsing lately and I am absolutely amazed at how many websites there are in Singapore that are very search engine unfriendly. Basically these websites will not be found by customers, unless they advertise the site through offline media or online ads. Many businesses will pay top dollars for ads, yet do not have a website that can generate any kind of traffic by itself. read more
I am often asked: Do I really need Twitter for my business? Many business can’t see themselves ‘tweeting’ and keeping up with their followers. They feel that it takes up too much time and that it would create too much ‘noise’. Truth is though that twitter is now part of life for an increasing number of people and tools like Twitter can be used in a way that does not take a whole lot of your time. read more
In addition to search engine optimisation I also manage Adwords campaigns for my customers.
Adwords is Google’s advertising program. It allows you to create small ads that will be displayed next and above Google’s organic search engine results. Advertisers only pay when someone clicks on their ad. The cost per click is determined by the keywords popularity and the bid of the advertiser.
When you own a website and you have optimised it well for search engines for your keywords, you will find that most of your traffic comes from search engines.
The search engines will need to find you. And the easiest way for that is to add a link to a site that Google spiders regularly.
Some sites that Google spiders a lot (because the content changes all the time) are social bookmark sites. read more
Today I received an announcement of a new website and blog. When I went to check them out, I was surprised that the website and blog were actually 2 separate websites and were not integrated into one. This really is a missed opportunity as an integrated blog can do wonders for your website’s traffic and popularity.
Not surprisingly, this wasn’t the only thing that was wrong with the website. read more
There are many ways to create a website these days. I have done extensive research and I currently use only 2 software applications for all my websites: ProntaCMS and Wordpress. Both have their pros and cons. I thought it would be helpful to highlight the similarities, pros and cons of the 2 options and who should be using what. read more
One of the services that many of my customers appreciated a lot when I was still conducting my business from Australia were my web training sessions. I taught customers how to create their own website or update their existing website. However, due to me moving overseas I have tended to focus more on web strategy and publishing and my web training sessions came to an end. read more
SEO stands for Search Engine Optimization and it is essential for your website if you want to be found on the web. Yet it seems to be a factor often overlooked by many websites. Although SEO is not important for everyone (A company like Nike is already known and people will know to just type in the website address) for many businesses search engine searches are a key method to generate new leads. It is basically free advertising. read more
This is a short video from anthropology prefessor Wesch on how the web changes the world and how we think. It is a brief history of how web 2.0 came about. I love the back ground music and the way this little movie was made!
I currently offer the outstanding website creation and managing tool Escala Pronta CMS. This is an excellent tool for creating high quality websites that rank well in search engines and can be used with your own domain. We don’t provide email with Pronta CMS so you can host your email wherever you wish. We often recommend Google’s applications on your domain because it is a really great service and it is free. read more
I am a big fan of hostgator hosting and am using it for most of my sites. They are reliable and offer good support. You can use it for all your sites (not just a wordpress site) but if you use the coupon code wordpress you will get an amazing discount. Highly recommended!
