I have been doing quite a lot of browsing lately and I am absolutely amazed at how many websites there are in Singapore that are very search engine unfriendly. Basically these websites will not be found by customers, unless they advertise the site through offline media or online ads.  Many businesses will pay top dollars for ads, yet do not have a website that can generate any kind of traffic by itself. Read more »

I am often asked: Do I really need Twitter for my business?  Many business can’t see themselves ‘tweeting’ and keeping up with their followers. They feel that it takes up too much time and that it would create too much ‘noise’. Truth is though that twitter is now part of life for an increasing number of people and tools like Twitter can be used in a way that does not take a whole lot of your time. Read more »

In addition to search engine optimisation I also manage Adwords campaigns for my customers.

What is Google Adwords?

Adwords is Google’s advertising program. It allows you to create small ads that will be displayed next and above Google’s organic search engine results. Advertisers only pay when someone clicks on their ad. The cost per click is determined by the keywords popularity and the bid of the advertiser.

Read more »

I just stumbled on a little site that generates image from the letters you type in. Great if you want to have some inspiration for your new logo or background.

Look at  the image above to see some of the images generated for the term FreeWebsiteWeb.

What is it?

Mailchimp is a newsletter manager for small businesses that allows you to send professional email marketing campaigns for free.

How does it work?

After you sign up you can start setting up your list. You can import contacts from a csv or database file or can add them manually. After that you can start creating your campaign.  You can choose from normal html emails, plain text but you can also select a/b split campaign which allows you to test different headings and messages. Another feature is to set up a campaign from an rss news feed, which is useful if you just want to send a round-up of your blog posts. After making your selection from several tracking options like Google Analytics, you can start to create your email from one of the layouts or templates, or you can import your own html. If you select a template you can then change the colours in the next screen. Once you’re happy with the email you can choose when you want to send it.

Mail Chimp allows you to send emails, track them, send autoresponders, and surveys. You can include forms on your website that automatically add new subscribers to your list.

What’s free?

You can set up an account for free which will give you a subscriber list of 500 and 3000 sends and all the feutures of the paid versions. In addition they offer pay as you go plans or monthly subscriptions.

Video

Integrating WordPress, Google Analytics and MailChimp

Website

http://mailchimp.com

What is it?

Eventbrite lets you post your events to the web and sell tickets directly and securely online. It will save you the hassle to set all this up on your own website. You may not even have a website and can still sell your event tickets online. You will also get a lot of promotion tools for your website.

How does it work?

You first create an Eventbrite account, after which you can enter your event name, ticket price, and event details. You can select from several templates to get the right look and feel for your event page. You can then promote your event usingour online tools like email invitations, affiliate programs, discount codes, and widgets. Eventbrite also blasts out your event page to all search engines and a network of event partner sites that serve event seekers.

What’s free?

Eventbrite is free to use for free events. For any other tickets you pay a commission only when you sell a ticket.

Video

Website

http://www.eventbrite.com

Fonts can give your website that extra something special.

From the Wild West and Victoriana to the Avant Garde and Calligraphy, there are plenty of styles to choose from. Fonts have been grouped informally, with contemporary interpretations alongside (almost) original prototypes. All are available free for personal use, but please make sure to read the license agreements carefully.

View whole article

If you know how to incorporate code in your free websites then here is a wonderful collection of AJAX, JavaScript, Lightbox, CSS and Flash-based image galleries at your fingertips.
Enjoy!

View the full article

This is the third video in our training series on how to use WordPress. In this video I will show you the basic WordPress interface. Learn how to add posts and pages and get familiar with WordPress.

The beauty of WordPress is that you can so easily apply your own design to a WordPress installation. However, if you have never done this before, it can still be tricky. In this video I will show you how you can install a free WordPress theme on your WordPress website.

Any questions please ask them allow. If you want to receive more tutorials like this one don’t forget to subscribe to this blog.