I have been doing quite a lot of browsing lately and I am absolutely amazed at how many websites there are in Singapore that are very search engine unfriendly. Basically these websites will not be found by customers, unless they advertise the site through offline media or online ads. Many businesses will pay top dollars for ads, yet do not have a website that can generate any kind of traffic by itself. read more
I am often asked: Do I really need Twitter for my business? Many business can’t see themselves ‘tweeting’ and keeping up with their followers. They feel that it takes up too much time and that it would create too much ‘noise’. Truth is though that twitter is now part of life for an increasing number of people and tools like Twitter can be used in a way that does not take a whole lot of your time. read more
In addition to search engine optimisation I also manage Adwords campaigns for my customers.
Adwords is Google’s advertising program. It allows you to create small ads that will be displayed next and above Google’s organic search engine results. Advertisers only pay when someone clicks on their ad. The cost per click is determined by the keywords popularity and the bid of the advertiser.
When you own a website and you have optimised it well for search engines for your keywords, you will find that most of your traffic comes from search engines.
The search engines will need to find you. And the easiest way for that is to add a link to a site that Google spiders regularly.
Some sites that Google spiders a lot (because the content changes all the time) are social bookmark sites. read more
Today I received an announcement of a new website and blog. When I went to check them out, I was surprised that the website and blog were actually 2 separate websites and were not integrated into one. This really is a missed opportunity as an integrated blog can do wonders for your website’s traffic and popularity.
Not surprisingly, this wasn’t the only thing that was wrong with the website. read more
SEO stands for Search Engine Optimization and it is essential for your website if you want to be found on the web. Yet it seems to be a factor often overlooked by many websites. Although SEO is not important for everyone (A company like Nike is already known and people will know to just type in the website address) for many businesses search engine searches are a key method to generate new leads. It is basically free advertising. read more
Designing and marketing your website in such a way that visitors will actually convert is the most important thing to consider when you are creating your website for business purposes. I thought I would share with you the below article which will show you 8 useful ways to help your website reach this goal of converting visitors into (paid) customers. read more
With so many websites currently on the web today it is important that you pay attention to the marketing of your website in order to be found. What are the essential tasks you will need to do to ensure that your website gets seen? read more
A newsletter is a good tool to use in your online marketing campaign. A newsletter can put you in the perfect position in a one to one marketing environment. Of course we do not encourage you to spam and send e-mail newsletters unsolicited but there’s no harm in having a “subscribe to our newsletter button” on your website to offer potential customers or interest groups the opportunity to subscribe to your newsletter. read more
Even though you may have achieved a top position in the search engines with your targeted keywords, you still do not get a lot of traffic. Why is this?
Most probably it’s because you are targeting the wrong keywords. If no one searches for the keywords you are targeting on your pages, then your customers will not find your site in search engines.
So how can you make sure that you are targeting the right keywords?
Here are some techniques you can use to make sure that you target the words that people use in their searches. read more
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