I love blogging and one year ago I decided that I wanted to create a special blog about fashion for women over 40. I wanted to write about a topic I love and be completely in control of my own business. In less than a year I’ve grown my blog 40plusstyle.com to an audience of [...]
Is your website helping you to grow your brand?
I often want to check out new designers for fashion website for women over 40. The problem is, many of them are making it VERY hard for me to do so. Their websites are made to look edgy and modern, but in the process they have forgotten about usability, speed and search engines and the [...]
Should you enable excerpts or whole posts in your RSS feed?
I am an avid reader of blogs. I like to keep up with my favourite topics, like search engine optimisation, social media and internet marketing but also on my other interests like photogrpahy, wellness and lifestyle. So how do I keep up with all these blogs in a convenient way? I certainly don’t visit each [...]
Want to earn money with your website? Everything you need to know to get started
As I talk more to others about the creation of my own websites for profit, I get more questions on how to do this exactly. Questions like: Is it really possible to make money with your own website? How do you get good ideas for a website? How to create the website? How to promote [...]
part 4 – how commercial is your keyword
In our previous posts on keyword research we discussed how important keyword research is to be succesful online. This last instalment of this series may not apply to everyone. But it is useful for those who are thinking of starting a new business for which search engine rankings are important. Or for those who want [...]
Part 3 – Research the competition
In my previous posts I explained how you can do keyword research and how you can target the right keywords. However, a big factor on wether or not you can rank for a particular keyword is how competitive it is. This video gives a very clear explanation why competition research for your particular keyword is [...]
Part 2 – Finding the right keyword phrases to target
If you have read the previous post on how to do keyword research and watched the video you may have identified a few highly relevant keywords phrases for your business.
How to do keyword research – Part 1
If you have a business and would like your business website to do well in the search engines then it is very important to know how to do keyword research.
The importance of Google Places in Google search rankings
Google has just concluded a major change in its algorythms. This latest change has been one of the most important in years and could have a significant effect on the Google search engine listing of your business.
Are you spending too much on your Google ads?
Spending money on instant advertising via Google Adwords can be a really good instant way to advertise your business. However, I am often amazed when I go to new customers to learn how much they spend on their adwords campaigns
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