In addition to search engine optimisation I also manage Adwords campaigns for my customers. What is Google Adwords? Adwords is Google’s advertising program. It allows you to create small ads that will be displayed next and above Google’s organic search engine results. Advertisers only pay when someone clicks on their ad. The cost per click [...]

When you own a website and you have optimised it well for search engines for your keywords, you will find that most of your traffic comes from search engines. But how do you get listed in those search engines? The search engines will need to find you. And the easiest way for that is to [...]

Today I received an announcement of a new website and blog. When I went to check them out, I was surprised that the website and blog were actually 2 separate websites and were not integrated into one. This really is a missed opportunity as an integrated blog can do wonders for your website’s traffic and [...]

SEO stands for Search Engine Optimization and it is essential for your website if you want to be found on the web. Yet it seems to be a factor often overlooked by many websites. Although SEO is not important for everyone (A company like Nike is already known and people will know to just type [...]

Following an earlier article on this topic I thought it would be very useful to publish the follow-up article for this topic on this site. These are exactly the kind of techniques I wish to communicate to customers of Escala.

Designing and marketing your website in such a way that visitors will actually convert is the most important thing to consider when you are creating your website for business purposes. I thought I would share with you the below article  which will show you 8 useful ways to help your website reach this goal of [...]

With so many websites currently on the web today it is important that you pay attention to the marketing of your website in order to be found. What are the essential tasks you will need to do to ensure that your website gets seen?

Coming from a marketing background I was reflecting on what I still remembered from my old university days and how it could help me and customers with their business. I remembered the 4 Ps: Product, Price, Promotion and Placement (or distrubution). 

A newsletter is a good tool to use in your online marketing campaign. A newsletter can put you in the perfect position in a one to one marketing environment. Of course we do not encourage you to spam and send e-mail newsletters unsolicited but there’s no harm in having a “subscribe to our newsletter button” [...]

Even though you may have achieved a top position in the search engines with your targeted keywords, you still do not get a lot of traffic. Why is this? Most probably it’s because you are targeting the wrong keywords. If no one searches for the keywords you are targeting on your pages, then your customers [...]