Today I received an announcement of a new website and blog. When I went to check them out, I was surprised that the website and blog were actually 2 separate websites and were not integrated into one. This really is a missed opportunity as an integrated blog can do wonders for your website’s traffic and popularity.
Not surprisingly, this wasn’t the only thing that was wrong with the website. read more
There are many ways to create a website these days. I have done extensive research and I currently use only 2 software applications for all my websites: ProntaCMS and Wordpress. Both have their pros and cons. I thought it would be helpful to highlight the similarities, pros and cons of the 2 options and who should be using what. read more
Following an earlier article on this topic I thought it would be very useful to publish the follow-up article for this topic on this site. These are exactly the kind of techniques I wish to communicate to customers of Escala. read more
Designing and marketing your website in such a way that visitors will actually convert is the most important thing to consider when you are creating your website for business purposes. I thought I would share with you the below article which will show you 8 useful ways to help your website reach this goal of converting visitors into (paid) customers. read more
I’m delighted to tell you that I now have a new product on offer that I believe is great value. It’s called Escala Pronta CMS and it is a very easy to use website creation and management tool. I have been wanting to offer a product like this for a while as it enables any kind of customer to have a high quality website. read more
People may be surprised that I also promote templates on this website. Would that not cause less business for me? Well, in some cases yes, but let me first go into more detail on why I think templates can be helpful for businesses. read more
A premium wordpress theme can be an enormous timesaver when you want to have a high quality website up and running quickly. But make sure that you know what you want to achieve with your site before you buy. Otherwise you may end up having to do a lot more modifcations than you expected (or start all over again if you are not happy with the result) and your template may prove not to be such a time saver after all. read more
Do you have ideas for a good website but don’t know where to start about getting one? Then this website can help you get started. What are the steps involved in getting a new website?
Coming from a marketing background I was reflecting on what I still remembered from my old university days and how it could help me and customers with their business.
I remembered the 4 Ps: Product, Price, Promotion and Placement (or distrubution). read more
The corelink website is a good example of a website that is easy to navigate, quick to load and clear in its purpose. On various points in the site it also encourages the client to take action.
Most businesses these days have a website. But how many of these are actually producing the results that they wanted? All too often a pretty looking website is created that noone can find or when it does get found, it is left within seconds. So why is this? In many cases it’s because not enough thought went into the usability of the website. read more
I am a big fan of hostgator hosting and am using it for most of my sites. They are reliable and offer good support. You can use it for all your sites (not just a wordpress site) but if you use the coupon code wordpress you will get an amazing discount. Highly recommended!
