Creating a website for your audience
Not necessarily. In order to understand which visuals or tools you will need for your site it can be good to look at your intended audience. What kind of people are they and what would they respond to?
One way of classifying your audience is to understand if they are predominantly visual, auditory, kinesthetic or auditory digital. Most people are a combination of these of course, but they usually also have a strong preference for one of them.
Photo by Kate Shirley
Visual people respond well to images. They will get very bored with a website of just text and go elsewhere. They respond well to colorful websites that use pictures, graphs and other presentations. The words that you use in your content would be: “I see it like”, ’it appears”, “in view of”, “see to it”.
Auditory people respond better to sound. So if you can integrate a audio sample or video for this group then you are more likely to get a response. This group would also appreciate a podcast. They value quotes or statements in the text and words and expressions to use are: “I say..” , “clear as a bell”, ”manner of speaking”.
Kenesthetic people are more sensory and respond to texture and contrast. They would want to have a brochure of your business and would want to experience your product or service first (have a try-out). They may want to print your pages. They respond to phrases like “I feel”, “it boils down to..”, “get in touch with”.
Auditory digital people tend to analyze a lot and respond well to many facts and lots of information presented in a structured way. They will take more time going through your site.
If your audience falls within one of these particular groups and you apply some of the suggestions as mentioned above you will be more likely to connect with your audience and illicit a response from them.
