how to get your business online

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Getting your business on-line is easy! The following steps will take you there:

1. Develop concept

Decide what the purpose of your site will be. What function will the website have? What do you want to communicate? Start drawing a basic structure for the site. Decide whether you want to sell products or just provide general information. Choose a name for your site (domain name) and determine your budget.

2. Contact Escala

Screenshot of the old escala website

Discuss your plans with us and let us advise you about where to host your website. Seek advice about your chosen domain name and register the name with the host of your choice. In close consultation with you the designer will start designing the site.

Develop your content

Develop content for your site. Think of the following:

• Be clear in the message that you give
• Think of features that will return visitors to your site
• Think about interactive elements like forms, discussion boards etc.
• What design features do you want added

Ecommerce

If you want your customers to make transactions over the net you can think of setting up a shop or just a page where customers can order products securely online. There are lots of options available for this and Escala can advise you what’s best for you.

Marketing your site

Make sure your site is found on the Internet! For this purpose you can use search engines, ads, news releases, newsgroups, reciprocal linking etc.