How to save costs when creating a website?

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What determines the price of a website?

Well, the principle is simple the more hours your web developer spends on a website the more it will cost.

So what do we spend those hours on and how can you minimise the cost of creating a website? To illustrate, let’s go through the various steps of creating a website and see where you can save costs.

1. Requirement specifications

The client will inform the web developer what the requirements are for the website. Points to discuss are among others: design, structure, functionality, no. of pages, content.

Where to save costs

• Good preparation reduces the time your designer has to spend on meetings and will allow them to design more effectively, so
• Have a good idea of what you want and if possible try coming up with a structure.
• Have a look at other websites so you can tell them exactly what you do or do not like about them.

2. Web Design

Your designer will create a web design in accordance with your specifications.

Where to save costs:

• You can usually create something more special if you have more allocated hours for the design phase. However, you can specify within your budget how many hours you want to spend on design.
• When the designer gets a good idea about your style and your requirements they can usually create a design that you like, minimising the number of amendments necessary.
• If your budget is small you can make a huge cost saving by using a web template as the basis for your new website. The web design is not unique but can be customised with your logo and company colours and because the design and html creation is already in place the website can be created a lot quicker. Many of the web templates can be purchased for under $70. To have a look at our templates visit Escala’s web templates.

3. Website development

Your web developer will create the web pages in your chosen format.

Where to save costs:

• Fewer pages.
• Simple or no animation.
• Basic functionality.
• Avoid any changes to the approved design.
• Content and images ready at time of approval of design and supplied in a digital format.

4. Testing and launching

Your website will be tested and uploaded to the web

Where to save costs:

• A basic website with uncomplicated coding will be quicker to test and upload.

5. Marketing of website

Your website will be submitted to search engines and other marketing strategies will be implemented.

Where to save costs:

• Have all your keywords ready at development stage so we can optimise your pages already at that stage.
• Make use of all the free marketing possibilities on the Net

If you would like to know more and see what kind of websites Escala can create within your budget than contact us for a free quote or consultation!