How to turn your website visitors into customers
Designing and marketing your website in such a way that visitors will actually convert is the most important thing to consider when you are creating your website for business purposes. I thought I would share with you the below article which will show you 8 useful ways to help your website reach this goal of converting visitors into (paid) customers.
Design to sell: 8 useful tips to help your website convert
(article written by By Dmitry Fadeyev for Smashing magazine)As we see more and more businesses move their services online, and even more that begin their life on the Web, a greater need arises for websites that are designed and built to sell. A great-looking website may achieve the goal of shaping and delivering a strong brand, but its good looks alone aren’t enough to sell the products or services on offer. For that, you need to introduce the element of marketing.
1. Subliminal Suggestion
Research shows that objects and images you see around you can prime you for certain behaviors. For example, a study on children showed that after being shown a Santa Claus cap, they were more likely to share candy with others. The cap embodied the concept of sharing and giving in their minds, and exposure to it primed them for regarding sharing more positively. The same study also exposed kids to a “Toys ‘R’ Us” logo, which had the opposite effect of the Santa Claus cap, making them less likely to share their candy.
LegacyLocker features a photo of a happy family on its landing page, presumably to evoke in visitors a warm feeling for its product and a desire to care for their loved ones.
