More useful tips to convert your visitors into customers

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Following an earlier article on this topic I thought it would be very useful to publish the follow-up article for this topic on this site. These are exactly the kind of techniques I wish to communicate to customers of Escala.

Here is a quick summary of the most important points in both articles

• Pick images that convey the message that you want to give your visitors
• Don’t give too many choice options
• Show images of your product or service and let customers know how it would work
• Give a trial option
• Attention >> interest >> desire >> action
• Lead your visitors with visual elements to the action
• Make it easy for visitors to act (buy) by providing easy options for signing up whenever they are ready
• Position calls to action on the lower bottom part of the page (Gutenberg rule)
• Use A/B testing to test which page configuration works better
• Use footnotes effectively
• Use effective testimonials
• Make your website easy to scan quickly
• Make it very easy for visitors to sign up
• Keep your pages clean and use enough white space so that your visitors can concentrate on the important areas
• Use fonts effectively and let important messages stand out

If you want to implement any of these techniques for your website then contact us.

7 more useful tips to help your website convert visitors into customers

Google Website optimiser

Yesterday we presented 8 Useful Tips To Help Your Website Convert – we discussed various rules and guidelines from marketing, such as subliminal suggestion, prevention of choice paralysis, AIDA-principle, attention guide and the Gutenberg rule. The main idea was to help designers and developers create a design that would help the site to grow and become a success the financial point of view.