Search engine optimisation is the art of optimising your website and online profile in such a way that search engines will see you as a high ‘authority’ and therefore will rank your website higher than others. These ‘organic’ search engine listings are trusted by consumers and the number 1 position will get a lot of clicks.
As you can see in the graph above from SEOmad.com, the number 1 position for a keyword gets a much higher click through rate than any of the other positions. Few people bother to go to page 2 of the search engine results.
Getting a high position in the search engines is therefore hugely important.
What influences your search engine position?
Some of the factors are:
- Good web design and coding
- Quality content
- Keyword density
- Appropriate page titles and headings
- Your sites linking structure and inbound links
- The number of backlinks
- Page authority
- Participation in social media
It is important to work on all those factors (not just 1) in order to get the desired results.
How can we help you?
With search engine optimization you can greatly improve your rankings in search engines. We only use proven methods approved by Google to achieve long term top rankings for your main keywords. We can also do this for websites that are not designed by us. Big improvements can usually be achieved by making small changes to your website. (onsite optimisation).
Long term SEO success requires a commitment of a minimum of 1 year. Activities include link building, articles, blog, directory listing, networking etc.
How much does it cost?
We can do SEO at most budgets. Finetuning your website may already help your rankings considerably. However, significant results can only be achieved with a long-term commitment. As a minimum, expect to pay at least $1000 for initial setup and a minimum of $500 / month of ongoing fees for 1 year. After a while your site will be established and you can maintain the position yourself. Although internet advertising may seem cheaper, in the long term it works out to be much more expensive than SEO. Organic search engine listings are essentially free.
Want to know more?
Contact us for a consultation or a quote.