How to manage the social media...
Social media can be an important part of your web strategy. If you are using tools like Twitter, Facebook, YouTube, Flickr and Friendster effectively you will be able to reach customers that you may otherwise have missed. However, getting interactive on all these media platforms can be quite time-consuming...
How to get listed in the major search en...
When you own a website and you have optimised it well for search engines for your keywords, you will find that most of your traffic comes from search engines. But how do you get listed in those search engines? The search engines will need to find you. And the easiest way for that is to add a link to...
Why you should not separate your blog an...
Today I received an announcement of a new website and blog. When I went to check them out, I was surprised that the website and blog were actually 2 separate websites and were not integrated into one. This really is a missed opportunity as an integrated blog can do wonders for your website’s traffic...
How to rank high in Google with the use ...
SEO stands for Search Engine Optimization and it is essential for your website if you want to be found on the web. Yet it seems to be a factor often overlooked by many websites. Although SEO is not important for everyone (A company like Nike is already known and people will know to just type in the website...
How to turn your website visitors into c...
Designing and marketing your website in such a way that visitors will actually convert is the most important thing to consider when you are creating your website for business purposes. I thought I would share with you the below article which will show you 8 useful ways to help your website reach this...
Web marketing essentials – What yo...
With so many websites currently on the web today it is important that you pay attention to the marketing of your website in order to be found. What are the essential tasks you will need to do to ensure that your website gets seen? Optimise your content for search engines Everything starts with your...
Using newsletters for your business...
A newsletter is a good tool to use in your online marketing campaign. A newsletter can put you in the perfect position in a one to one marketing environment. Of course we do not encourage you to spam and send e-mail newsletters unsolicited but there’s no harm in having a “subscribe to our...
How to find the right keywords for your ...
Even though you may have achieved a top position in the search engines with your targeted keywords, you still do not get a lot of traffic. Why is this? Most probably it’s because you are targeting the wrong keywords. If no one searches for the keywords you are targeting on your pages, then your...
How to improve your pagerank...
PagerRank indicates how important Google thinks a page is on the web. The value goes from 1 – 10 and the higher your number the more important your site is, the higher Google will place you in their search engine. So improving your PageRank can be an important part of your search engine optimisation...Welcome to Escala Web Strategy located in Singapore. This website will inform you by of services of Escala Web Strategy. It is also a blog about achieving success online. My name is Sylvia and I have been working with website creation and promotion for quite a few years now. My current focus is on providing web consultancy services in order to help businesses and individuals get the most out of the web.
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