Why you should not separate your blog an...
Today I received an announcement of a new website and blog. When I went to check them out, I was surprised that the website and blog were actually 2 separate websites and were not integrated into one. This really is a missed opportunity as an integrated blog can do wonders for your website’s traffic...
What is the difference between ProntaCMS...
There are many ways to create a website these days. I have done extensive research and I currently use only 2 software applications for all my websites: ProntaCMS and Wordpress. Both have their pros and cons. I thought it would be helpful to highlight the similarities, pros and cons of the 2 options...
More useful tips to convert your visitor...
Following an earlier article on this topic I thought it would be very useful to publish the follow-up article for this topic on this site. These are exactly the kind of techniques I wish to communicate to customers of Escala. Here is a quick summary of the most important points in both articles Pick...
How to turn your website visitors into c...
Designing and marketing your website in such a way that visitors will actually convert is the most important thing to consider when you are creating your website for business purposes. I thought I would share with you the below article which will show you 8 useful ways to help your website reach this...
Introducing new Escala Pronta CMS...
I’m delighted to tell you that I now have a new product on offer that I believe is great value. It’s called Escala Pronta CMS and it is a very easy to use website creation and management tool. I have been wanting to offer a product like this for a while as it enables any kind of customer...
Why I think that template based websites...
People may be surprised that I also promote templates on this website. Would that not cause less business for me? Well, in some cases yes, but let me first go into more detail on why I think templates can be helpful for businesses. Good reasons to create a template based website You know what you are...
20 things to check before buying a wordp...
A premium wordpress theme can be an enormous timesaver when you want to have a high quality website up and running quickly. But make sure that you know what you want to achieve with your site before you buy. Otherwise you may end up having to do a lot more modifcations than you expected (or start all...
The process of creating a website...
Do you have ideas for a good website but don’t know where to start about getting one? Then this website can help you get started. What are the steps involved in getting a new website? Plan your site It’s a good idea to first have a good idea about what you want to communicate on your website...
How can traditional marketing help you o...
Coming from a marketing background I was reflecting on what I still remembered from my old university days and how it could help me and customers with their business. I remembered the 4 Ps: Product, Price, Promotion and Placement (or distrubution). Product: this represents the physical aspect of a...Welcome to Escala Web Strategy located in Singapore. This website will inform you by of services of Escala Web Strategy. It is also a blog about achieving success online. My name is Sylvia and I have been working with website creation and promotion for quite a few years now. My current focus is on providing web consultancy services in order to help businesses and individuals get the most out of the web.
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